YO! Sushi

Helping YO! Sushi reintroduce the UK to ‘Chindogu’

We were approached to research, design and build a number of Japanese Chindogu style products for YO! Sushi.

The studio loves Chindogu. They’re humorous, playful, ‘useless’ objects, that come from the observation of human behaviour, social interactions and thoughtless acts. Chindogu was the brainchild of Japanese inventor Kenji Kawakami in the nineties.

Such a fun idea!  🙌 🇯🇵 🍣 🍜 🇬🇧

YO! SUSHI CUSTOMER

The challenge

To design and build 4 – 5 Chindogu products to accompany a new Chindogu Menu for YO! Sushi. To be activated over one week in 3 restaurants.

The outcome

YO! Wasabi Stick – YO! Noodle Cooler – YO! Noodle Splash Guard – YO! Napkin Hat

Press

Independent, Evening Standard, Engadget, Londonist, Chronicle Live

Date

2018

Client

YO! Sushi

Partners

W Communications
Strange Thoughts

Role

Design and build

The things I do for a story #yosushi #yo #yochindogu #japanesegadgets

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