We were approached to research, design and build a number of Japanese Chindogu style products for YO! Sushi.
The studio loves Chindogu. They’re humorous, playful, ‘useless’ objects, that come from the observation of human behaviour, social interactions and thoughtless acts. Chindogu was the brainchild of Japanese inventor Kenji Kawakami in the nineties.
YO! SUSHI CUSTOMER
To design and build 4 – 5 Chindogu products to accompany a new Chindogu Menu for YO! Sushi. To be activated over one week in 3 restaurants.
YO! Wasabi Stick – YO! Noodle Cooler – YO! Noodle Splash Guard – YO! Napkin Hat
Independent, Evening Standard, Engadget, Londonist, Chronicle Live
2018
YO! Sushi
W Communications
Strange Thoughts
Design and build
WTF. You'd have to be crazy in the noodle to find these Japanese food-eating gadgets useful pic.twitter.com/oVpAb4i9bw
— Londonist (@Londonist) March 19, 2018