The brief was to produce an in-store experience that expressed the unique blend of physical and digital that UNMADE represents. It needed to represent UNMADE’s focus on collaboration and diversity, enabling a breadth of design and designers within a unified framework, that showcased each in their own way, without compromising the overall aesthetics of the UNMADE brand. When a customer’s order was placed, we wanted to create a piece of retail theatre, where they could see their garment being made right in front of them.
Floral Street, Covent Garden. London, UK
Design and Build of Concept Store.