tom metcalfe thomas buchanan

Tom Metcalfe

Creative Direction (+ Founder)

Tom is responsible for the creative direction and strategy of the studio. He’s an internationally recognised designer known for his expertise in improving the way we experience our physical-digital world.

He’s had an eclectic design career, working with cutting edge technologies, companies and thinkers. Every single project for every single client has had a focus on interaction and experience – which we think is pretty impressive!

Prior to founding the studio, he cut his teeth at Random International and the Product Research Studio and then went onto produce a programme at REACT.

He regularly shares his experience on design thinking and technologies at conferences and events, and has always been engaged in education of innovators and designers. He’s currently running programmes at the Centre for Innovation at the University of Bristol.

Unlike others in the studio, he doesn’t have a jam-packed schedule of interests outside of the studio, but he was a British Rally Champion in a previous life, so we’ll give him that.

chloe ford thomas buchanan

Chloe Ford

Communication Design

Chloe does the studio’s communication design – That’s everything visual! Chloe is a multi-disciplinary designer, who has a sharp eye for creating bold designs often with a focus on colour and pattern.

Her interests in design and technology have seen her explore ideas of planned obsolescence of technology, digging deep into not just where technology is headed but what is left behind.

Chloe’s work is always exciting, beautifully positive and engaging!

peter bennet thomas buchanan

Peter Bennett

Creative Technologist and HCI

Peter Bennett is a researcher and designer of human-computer interaction. His work is driven by the vision of giving tangible form to digital bits, bringing virtual information out of the computer into the physical world. Peter’s approach has been shaped by his journey from Cybernetics, through Digital Media Art and Design to his PhD in developing new digital musical instruments, positioning him at the intersection of art, science, technology and design. Peter’s recent work includes exploring how digital instructions inside Lego blocks can lead to creative model making; creating new ways of interacting with your phone by blowing across the top of a drinks bottle; and designing a post-truth museum tour that guides you through fibs and playful lies.

Outside of work Peter’s interests range from the musical (live improv performance, swing dancing, drums, guitar and synth-accumulation) through the active (cycling, hiking, skateboarding, swim, surf, rock climbing) to the eclectic (designing boardgames, recreational coding, video-making).

chloe foy thomas buchanan

Chloe Foy

Behavioural Science

Chloe is a personal and professional life coach, consultant, facilitator and speaker. She completed her Co-Active coach training with the industry-leading Coaches Training Institute (CTI) which was one of the first organisations to be accredited by the International Coaching Federation (ICF).


Coming from a background in luxury lifestyle and event design she jumped ship and landed a research role at the London School of Economics in the social policy department. From designing event spaces, she began her research looking at the impact the design of our environments have on health and wellbeing.


For two years Chloe researched in, consulted on and publicised the science of human behaviour and happiness working alongside internationally renowned behavioural scientist, Professor Paul Dolan. During her time at the LSE, Chloe consulted with Sport England and DIAGEO whilst also building concepts for television and events, for mobile apps and broadsheet newspapers. This marked the beginning of her drive to pull academia into application.

emily crump thomas buchanan

Emily Crump

Colour, Material, Finish

Emily is a multi-disciplinary designer. Exploring materials; new, traditional and sustainable and advances in technology are of particular interest to her. A background in fashion has given her a curiosity for trends; this awareness of products and materials of the future links in with her interest in psychology and human behaviour and the impact that digital technology is having on our daily lives and especially our mental health.


Emily has worked for Alexander McQueen, as a Fashion Buyer for Debenhams and a Personal Shopper at Harrods, By Appointment. She now teaches design and technology and studies Design at Masters level.