Tap Out

Transporting you to the perfect pint.

tapout kozel beer button thomas buchanan
tapout kozel beer button thomas buchanan

From Kozel’s news release

Kozel, the flavoursome easy drinking beer, today launches its innovative ‘Tap Out’ button, to help beer lovers and their friends across the country reach their favourite bar or pub as quickly and hassle-free as possible. &nbsp When pushed, the button will automatically send a taxi direct to your location, picking up a friend along the way. Then upon arrival at the pub you will find two delicious pints of the freshly poured Czech favourite waiting for you both. Kozel are currently trialling the ‘Tap Out’ button with beer fans who are able to get hold of a one by visiting the @Kozel_UK Twitter page, tagging a friend in a tweet using the #pushforpub.

tapout kozel beer button thomas buchanan
tapout kozel beer button thomas buchanan

From Kozel’s Brand Director

“Life’s little complications can sometimes get in the way of a good time. Whether it is a cancelled train, a last minute 5:30pm meeting, or that report your boss requests as you walk out of the door, obstacles can derail our best-laid plans. The Kozel Tap Out button is your ultimate shortcut to good times, getting you and your friend to the pub in comfort and style. Push the button and you could be enjoying a delicious Kozel in minutes. No stress, no fuss, just fun.” – Chris McLardie

“Perfect for lager loving Londoners”

LONDON ON THE INSIDE

Images by Toby Mitchell, video by Manifest LDN.

Date

2016

Client

Kozel

Partners

Strange Thoughts
Manifest LDN

Role

Design and Build of Internet-Connected (IoT)
Buttons with Management System including Text Messaging

Press

Daily Star, The Sun, Metro, Evening Standard, CNET, London on the Inside

Process